It all starts with defining the root problem, and asking the hard question of “who are we?” and “what do we want?”

Through primary research, we were able to have a fuller understanding of the problem from both ends, client and company:


Website audit, included usabilities studies, interviews, journey mapping, etc.

Developing a new brand and content strategy

Based on the insights from the brand audit and areas for improvement, I worked with principals to develop a new brand and content strategy that communicated the company's unique value proposition and differentiated it from competitors

Click here for the design strategy process.

Developing Iterative Prototypes

User research study revealed the current pain points and needs of the company's target audience. Using the insights from the study, we redesigned the website to better align with the company's brand and improve user experience. To rapidly test ideas and gather feedback, we created lo-fi prototypes that allowed us to evaluate usability and design aesthetics at an early stage.

Old vs New Site Structure

Simultaneously, I facilitated the engineering team in overhauling site structures to enhance performance and user experience. By providing clear objectives, data insights, and user feedback, I ensured the team was aligned and empowered to make informed decisions. This collaborative effort resulted in a streamlined, efficient, and user-friendly site structure, positively impacting engagement and satisfaction.

I redesigned the website UI/UX by understanding the pain points of the company and its target clients through user research. Working with stakeholders, we gained valuable feedback that shaped final decisions and played a crucial role in the successful launch of the website.

Learnings

Through a combination of branding, and content strategy, and website redesign we were able to revitalize the company's brand, attract new clients and retain leads.